Concept of advertising has changed over time, and the screens from which they reap high revenues are going compact. As the LED screens are being altered for convenience, the chances for every business to thrive through these devices are expanding. From cable TVs to antennas to LED displays, the largest home format has widened, but the viewership has substantially increased on the smaller screens. Commercials have also taken the grandiose aesthetic on these platforms to plunge into the lives of potential customers. The target audience has certain requirements and tastes that have to be met for the product to be fast-selling. Many of the enterprises fail at creating quality content to attract more customers. Here are some creative ideas that can help your brand hustle through the crowded market to the forefront.
1. Sponsored Buzzfeed Quiz
These quizzes can generate more customers as they mainly focus on creating questions that fascinate them. Answering them will make the quizzers more aware of the category that these questions focus on. Most of the users come to test their knowledge or to prance out of it victoriously. This strategy would bring them closer to the product that you are planning to advertise.
2. Sponsored City Maps
This folded sheet maps the area into a sized format that marks the most attractive tourist spots and restaurants. Such strategies are more likely to help restaurant chains and tour bus companies.
3. Coupon Books
This idea has always proven to be beneficial to all the famous spots in a tourist destination. Free or discounted entry into museums and parks or meals at restaurants are what these coupons usually offer.
4. Billboards are Outdated
In this age of digital marketing, creativity has to explore unprecedented heights for something to stand out in the tangible world. Use the environment surrounding the areas that people visit regularly. The underused spaces can turn out to be canvases that lead to your company’s boom.
5. Pop-Culture References Will Get You the Crown
The users are fed up watching the outdated concepts and production styles. By conforming to the prevalent trend and adding a tinge of pop culture to it will surely take your brand to the next level.
6. Hilarious Concepts
Creativity in its purest form would come in the form of metaphors and surrealism. Take a deviation to the path of humour to add some of it to your content to make it more appealing.
7. Puns are Funniest
A smart play with the puns and art that you have in hand can mould some great content to be advertised that can attract more customers.
8. Cute and Fluffy Animals
Adding the funny concept of a cute animal, making a mess would generate some genuine laughs in the customers, bringing them closer to the product.