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BLOG HIGHLIGHTS

8 Creative Advertising Ideas That Actually Work

Concept of advertising has changed over time, and the screens from which they reap high revenues are going compact. As the LED screens are being altered for convenience, the chances for every business to thrive through these devices are expanding. From cable TVs to antennas to LED displays, the largest home format has widened, but the viewership has substantially increased on the smaller screens. Commercials have also taken the grandiose aesthetic on these platforms to plunge into the lives of potential customers. The target audience has certain requirements and tastes that have to be met for the product to be fast-selling. Many of the enterprises fail at creating quality content to attract more customers. Here are some creative ideas that can help your brand hustle through the crowded market to the forefront.


1.      Sponsored Buzzfeed Quiz

These quizzes can generate more customers as they mainly focus on creating questions that fascinate them. Answering them will make the quizzers more aware of the category that these questions focus on. Most of the users come to test their knowledge or to prance out of it victoriously. This strategy would bring them closer to the product that you are planning to advertise.

2.      Sponsored City Maps

This folded sheet maps the area into a sized format that marks the most attractive tourist spots and restaurants. Such strategies are more likely to help restaurant chains and tour bus companies.

3.      Coupon Books

This idea has always proven to be beneficial to all the famous spots in a tourist destination. Free or discounted entry into museums and parks or meals at restaurants are what these coupons usually offer.

4.      Billboards are Outdated

In this age of digital marketing, creativity has to explore unprecedented heights for something to stand out in the tangible world. Use the environment surrounding the areas that people visit regularly. The underused spaces can turn out to be canvases that lead to your company’s boom.

5.      Pop-Culture References Will Get You the Crown

The users are fed up watching the outdated concepts and production styles. By conforming to the prevalent trend and adding a tinge of pop culture to it will surely take your brand to the next level.

6.      Hilarious Concepts

Creativity in its purest form would come in the form of metaphors and surrealism. Take a deviation to the path of humour to add some of it to your content to make it more appealing.

7.      Puns are Funniest

A smart play with the puns and art that you have in hand can mould some great content to be advertised that can attract more customers.

8.      Cute and Fluffy Animals

Adding the funny concept of a cute animal, making a mess would generate some genuine laughs in the customers, bringing them closer to the product.

5 Ways to Promote a New Product or Service

You have your rugs in the market, but the brand not well embossed onto the brains of customers? The idea that it takes a lot of effort and expertise in the field to come out successful is true, but that doesn’t nullify the fact that the extremely competent ones can emerge victorious among the big names. Being new to the market never makes a company the one that serves low-quality; to infuse the reliability of the product within the potential customers is the challenging part. You will know the struggles to endure to get your product to the top of the shelf. Marketing is the key to familiarize customers with your product. To initiate the first strategy, and to take it further on to the subsequent phases of promoting your product would be quite difficult. Here are a few creative methods to promote your new product.

1.      Go to Google My Business

Creating a Google My Business page is a necessary step to be completed before getting on with your business ideas (like seo). When the product is new to the market, promoting it should be the part where you get extremely confused. The product details can be posted on your Google My Business profile either by clicking on the promotion option after creating a Google post or by uploading photos of your product or service. FAQs can help your product immensely as they could answer the quality-related queries of every potential customer.

2.      Preview for the Customers

An exclusive preview of your product for the local customers will expand its popularity. Since they are most likely to be your first customers, make sure to put up a decently impressive show to generate more loyal customers. Offers for these initial customers will make them revisit your store or repurchase your product.

3.      Contests on Social Media

Conducting an online contest is among the most popular ways of getting more customers to buy a product. Social media is now the most lucrative platform for every business with the option to market their product. Free giveaway of the new product will increase the traffic on your site, which will gradually keep growing to bring in more customers. These contests will garner considerably bigger numbers than conventional marketing techniques.

 

4.      Marketing through Email

The number of customers entering the site directly from the business emails has been increasing over the past years. As per the reports, almost 45% of recipients are purchasing products through the promotional email. Email newsletters will promote your new product with its images, details, and offers (if any) which is likely to shoot up the footfall rate.

5.      Facebook Ads

With over 1.4 billion users on Facebook, the potential of a product to hit the top is higher with Facebook ads. You can pick your marketing style depending on your budget, and it will help your product to reach the right customers from the appropriate age group, gender, and location through the massive database that Facebook holds.